First client
Two decades of bylines, one address.
Alexandra Carlton has written about food and travel for twenty years — Qantas, Escape, Gourmet Traveller, The Australian, and most of the mastheads in between. Her work lived in a hundred scattered links.
Now it lives at her own address: 190+ articles gathered from a dozen publications, a design built around her voice, and a site she runs from her phone.
That's the real site in the frame — live right now. Open it →
What a Squid Lid site does.
Your archive, found
Every week your site sweeps the places you write — publication feeds, author pages, news search — and files anything new as a draft. Nothing goes live without your say-so.
A design that's only yours
No templates. Your site is designed around your work, your voice and the mastheads you write for — and it won't look like anyone else's. Including this one.
Run it from your phone
The Desk is your private editing room: approve found articles, add one by pasting a link, swap a photo, then press put my changes live. No jargon anywhere.
A person, not a platform
Hosting, domain, email — handled. When you want something changed, you email Jack and Jack replies. There is no ticket queue, because there is no ticket system.
How it happens.
- 1
We talk
About what you write, where it lives, and what you want the internet to see when someone searches your name.
- 2
I gather your archive
Every byline I can find, back through the years — including the pieces you'd forgotten you wrote.
- 3
I design your site
Built around your work, reviewed with you. You approve your backlog from the Desk while I polish.
- 4
It stays current
Weekly sweeps catch your new work. I keep watch over the rest. You just keep writing.
Why “Squid Lid”?
My mum has called me Squid since before I could read. She's a food and travel journalist with twenty years of work scattered across the internet, and Squid Lid began as a favour — I rebuilt her website, then built the tools that gather everything she's ever published into one place she runs from her phone.
Then I realised she isn't the only writer with this problem.
— Jack
Founding clients
Get in while it's small.
Squid Lid is new and deliberately tiny. I'm taking on a first handful of writers personally — which means founding-client pricing, and a direct line to the person who built every part of it.
Tell me what you write. I read everything and reply personally.
Prefer email? jack@squidlid.com.au